Interactive experience where the user is taken through a journey of various quizzes, a interactive 3d home and tips to discover their personal lighting style.
Users are able to create a personalized shopping list complete with individual bulb information and a summary of the corresponding room, mood and fixture for each selected bulb. With a simple click, users can print and save their shopping list and take it to the store.
An online contest where winner's were awarded with a Mood Lighting coffee table book and received enough light bulbs to light their residence and complete the mood of their choice.
- the large "bi-fold" shipping box that contained all the bulbs that winner's received.
Poster campaign which combined target audience directly with their car using Nighthawk Platinum powered headlights.
3.5" x 3.5" handbook which has 2 covers; the green cover side serves as a technical product booklet, the blue side contains variety of mood examples you can capture with light.
The unique size and other helpful elements inside all play a part to help audience keep this book handy.
Three separate brochures were used to reach three different target audiences, raising awareness of the new line of CFL's that GE had available.
The GE Project Plant-a-Bulb initiative encouraged consumers to learn about the benefits of CFLs; it also rewarded them for doing so by planting a flower bulb to make the world a more beautiful place.
The number of flower bulbs planted totals more than 200,000.
The Client asked for a simple side-by-side comparison video … I thought, "what things are attracted to bright colors?", which brought us to this online video outcome.