What's your lighting style? website
       
     
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GE mood lighting campaign
       
     
GE mood lighting campaign
       
     
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Nighthawk headlight's posters
       
     
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Lightfair ad 1
       
     
Lightfair ad 2
       
     
GE Lighting handbook
       
     
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GE CFL family brochure campaign
       
     
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Project Plant-a-Bulb
       
     
       
     
What's your lighting style? website
       
     
What's your lighting style? website

Interactive experience where the user is taken through a journey of various quizzes, a interactive 3d home and tips to discover their personal lighting style.

Users are able to create a personalized shopping list complete with individual bulb information and a summary of the corresponding room, mood and fixture for each selected bulb. With a simple click, users can print and save their shopping list and take it to the store.

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GE mood lighting campaign
       
     
GE mood lighting campaign

An online contest where winner's were awarded with a Mood Lighting coffee table book and received enough light bulbs to light their residence and complete the mood of their choice.

GE mood lighting campaign
       
     
GE mood lighting campaign

- the large "bi-fold" shipping box that contained all the bulbs that winner's received.

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Nighthawk headlight's posters
       
     
Nighthawk headlight's posters

Poster campaign which combined target audience directly with their car using Nighthawk Platinum powered headlights.

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Lightfair ad 1
       
     
Lightfair ad 1
Lightfair ad 2
       
     
Lightfair ad 2
GE Lighting handbook
       
     
GE Lighting handbook

3.5" x 3.5" handbook which has 2 covers; the green cover side serves as a technical product booklet, the blue side contains variety of mood examples you can capture with light.

The unique size and other helpful elements inside all play a part to help audience keep this book handy.

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GE BIG Change online video
GE CFL family brochure campaign
       
     
GE CFL family brochure campaign

Three separate brochures were used to reach three different target audiences, raising awareness of the new line of CFL's that GE had available.

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Project Plant-a-Bulb
       
     
Project Plant-a-Bulb

The GE Project Plant-a-Bulb initiative encouraged consumers to learn about the benefits of CFLs; it also rewarded them for doing so by planting a flower bulb to make the world a more beautiful place.

The number of flower bulbs planted totals more than 200,000.

       
     
ge hummingbird comparison video

The Client asked for a simple side-by-side comparison video … I thought, "what things are attracted to bright colors?", which brought us to this online video outcome.