The Good Made Easy .01k could very well be the world’s shortest race. The race was designed to be easy to run – participants need travel a mere 32 feet – to demonstrate how easy it is to do good by becoming an organ, eye and tissue donor. During the race, participants will have the opportunity to learn about organ donation, as well as become part of the Ohio Organ Donor Registry.
Designed a variety of work including posters, environmental, collateral, TV and online.
Developed a series of posters that extended "Good Made Easy" message to the general public.